Are We Ready for a New Kind of Capitalism?


This article was adapted from the book ‘Capitalism 3.0’, by American social entrepreneur Peter Barnes.
I’m a
businessman. I believe society should reward successful initiative with profit.
At the same time, I know that profit-seeking activities have unhealthy side
effects. They cause pollution, waste, inequality, anxiety, and confusion about
the purpose of life.

I’m also
a liberal, in the sense that I’m not averse to a role for government in
society. Yet history has convinced me that representative government can’t
adequately protect the interests of ordinary citizens. Even less can it protect
the interests of future generations, ecosystems, and nonhuman species. The
reason is that most – though not all – of the time, government puts the
interests of private corporations first. This is a systemic problem, not just a
matter of electing new leaders.

capitalism as we know it is deeply flawed, and government is no savior, where
lies hope? For years the Right has been saying that government is flawed and
that only privatization, deregulation, and tax cuts can save us. For just as
long, the Left has been insisting that markets are flawed and that only
government can save us. The trouble is that both sides are half-right and
half-wrong. They’re both right that markets and state are flawed, and both
wrong that salvation lies in either sphere. Is there a missing set of
institutions that can help us?

I think
there is, and that these institutions lie in the realm of common wealth.

Our Common Wealth

Everyone knows what private
wealth is, even if they don’t have much of it. It’s the property we inherit
or accumulate individually, including fractional claims on corporations and
mutual funds. In the United States, the top 5 percent of Americans owns more of
this treasure than the bottom 95 percent.

But there’s another trove of wealth that’s not so well-known:
our common wealth. Each of us is the
joint recipient of a vast inheritance. This shared inheritance includes air and
water, habitats and ecosystems, languages and cultures, science and
technologies, social and political systems, and quite a bit more.

Common wealth is like the dark matter of the economic universe –
it’s everywhere, but we don’t see it. Despite its invisibility, the value of
this common wealth is immense. Though most of it isn’t priced in markets,
economists like Robert Costanza have calculated that it’s worth more than all
private wealth combined. In other words, most of what we cherish, we share.

It’s time to notice our shared gifts. Not only that, it’s time
to name them, protect them, and organize them. The practical question is how.

The Evolution of Capitalism

As our
economic system evolved, two parallel threads emerged: the ascent of private
corporations and the decline of the commons.

In the beginning, the
commons was everywhere. Humans and other animals roamed around it, hunting and
gathering. Like other species, we had territories, but these were tribal, not

About ten thousand
years ago, human agriculture and permanent settlements arose, and with them
came private property. Rulers granted ownership of land to heads of families
(usually males). Often, military conquerors distributed land to their
lieutenants. Titles could then be passed to heirs – typically, oldest sons got
everything. In Europe, Roman law codified many of these practices. Still, many
commons remained, including shared pastures, woodlands and streams.

Around the 17th century, local gentry began fencing
off common lands and converting them to private holdings. Impoverished peasants
then drifted to cities and became industrial workers. Landlords invested their
agricultural profits in manufacturing, and modern times, economically speaking,

When Adam
Smith wrote The Wealth of Nations in
1776, there were barely a handful of corporations in Britain or America. The
dominant form of business was the partnership, in which small groups of people
known to each other ran businesses they co-owned. In the public’s mind, as in
Smith’s, the corporate form – in which managers sold stock to strangers – was
inherently prone to fraud.

As the
scale of enterprise grew, however, partnerships proved unable to aggregate
enough capital. The great advantage of corporations was that they could raise capital from strangers. In
this, they were aided by laws limiting shareholders’ liability to the amounts
they had invested.

By the 19th
century, corporations could live forever, engage in any legal activity, merge
with or acquire other corporations, and enjoy all the legal rights of real
persons. By the 21st century, their power – both economic and
political – stretched worldwide.

might be well and good, were it not for three things. First, the corporation
isn’t a real person; it’s an automaton designed to maximize profit for
shareholders. It externalizes as many costs as it possibly can, not because it
wants to, but because it has to. It
never sleeps or slows down. And it never reaches a level of profit at which it
decides, ‘This is enough. Let’s stop here.’

second difficulty is that, as noted earlier, these corporations deliver most of
their profits to a small minority of the population. It’s no wonder, then, that
as GDP grows, so does wealth inequality.

The third
difficulty is that, in spite of their prodigious capabilities, these
corporations aren’t making us any happier. In fact, their manic focus on
selling us stuff we don’t need – thneeds,
as Dr. Seuss called them in The Lorax – actually
distracts us from truer paths to happiness.

Sometime around 1950,
capitalism entered a new phase. Until then, poverty was a widely shared
American experience. Wages were low, hours were long, and unemployment was a
wolf at almost every door.

After around 1950, America became what John Kenneth Galbraith
called an affluent society. There’s virtually no limit to what corporations can produce; their
problem is finding buyers. A sizeable chunk of GDP is spent to make people want
this unneeded output. And credit is lavishly extended so they can buy it.

This new phase of capitalism turned old scarcities on their head. In
pre-affluent times, our
chief scarcity was goods. It thus made sense to sacrifice other things in
pursuit of goods, and capitalism was masterful at doing this.

Today our
scarcities are different. Among the middle classes, the top scarcities, I’d
say, are time, companionship, and community. Among the poor, there remains a
lack of goods, but not due to a shortage of production capacity – it’s due to
the poor’s inability to pay. The critical scarcity here, in other words, is

in the early capitalist era, land, resources, and places to dump wastes were
abundant; aggregated capital was the scarcest factor. That’s why rules and
practices developed that put capital above all else. In the 21st century this
is no longer the case. As economist Joshua Farley has noted, ‘If we want more
fish on our dinner plates, the scarce factor isn’t fishing boats, it’s fish.’

Rebuilding the Commons

solution to capitalism’s failings is to add a commons sector to balance the
corporate sector. The new sector would supply proxies for unrepresented
stakeholders: future generations, pollutees, and nonhuman species. It would
offset the corporate sector’s negative externalities with positive
externalities of comparable magnitude.

If the
corporate sector devours nature, the commons sector would protect it. If the
corporate sector widens inequality, the commons sector would reduce it. If the
corporate sector turns us into self-obsessed consumers, the commons sector
would reconnect us to nature, community, and culture.

To be
sure, building an economic sector is a formidable task. Fortunately, the
commons sector needn’t be built from scratch; it has an enormous asset base
just waiting to be claimed – the commons itself, the gifts of nature and
society we inherit and create together. All we need to do is organize those
gifts in ways that protect them from corporate predation.

Trusteeship of Creation

Gifts of
nature, such as ecosystems, habitats and non-human species, are the most
threatened part of the commons today. Morally, we have a duty to preserve these
irreplaceable gifts, a duty we aren’t fulfilling. One way we might fulfill it
is to place such gifts in trust.

are centuries-old institutions devised to hold and manage property for
beneficiaries. Neither trusts nor trustees may act in their own self-interest;
they’re legally obligated to act solely on behalf of beneficiaries. The beneficiaries
of commonly-held trusts would be future generations and all living citizens

enough such trusts, what are now unpriced externalities would become property
rights under accountable management. When corporations want to pollute, they’d have
to buy permits from a trust. The price of pollution would go up; corporate
dumping would go down. If the trust pays dividends, income would flow to all. Non-human
species would flourish; inequality would diminish. And government wouldn’t be
enlarged – our economic engine would do these things on its own.

Expanding Our Birthrights

Jefferson, in drafting the Declaration of Independence, called life, liberty, and the pursuit of happiness gifts
from the Creator that can’t be taken away – in other words, birthrights. The
Constitution further guaranteed such birthrights as free speech, due process,
habeas corpus, speedy public trials, and secure homes and property. Our
birthrights today include the rights to non-discriminatory treatment, free
public education, collective bargaining and security in old age. They can be
thought of as rights necessary for the pursuit of happiness.

We’re now
at the point where, economically speaking, we can afford to go further. Without
great difficulty, we could add three new birthrights to our economic operating
system: the right of every adult to property income, the right of every child a
start-up stake, and the right of all to affordable medical care. Our ability to
add these birthrights isn’t a matter of economics, but of attitude and

attitude? Americans suffer from a number of confusions. We think it’s ‘wrong’
to give people ‘something for nothing,’ despite the fact that corporations take
common wealth for nothing all the time. We believe the poor are poor and the
rich are rich because they deserve to be, but don’t consider that millions of
Americans work two or three jobs and still can’t make ends meet. Plus, we think
tinkering with the ‘natural’ distribution of income is ‘socialism’, or ‘big
government’, or some other manifestation of evil, despite the fact that our
current distribution of income isn’t ‘natural’ at all, but rigged from the
get-go by maldistributed property rights.

distributing income from common trusts, we could give every American some
property income without taxing or redistributing private income. By creating a
Children’s Opportunity Fund financed from end-of-life repayments back to
society, we could make every baby a trust fund baby. And by pooling our health
risks universally, as Canada does, we could protect every American from the
rising cost of private health care.

A Way Forward

I noted that corporations dominate American government most, but not all, of
the time. Once or twice per century, there are brief openings during which
non-corporate forces reign. I think we are approaching such an opening again.

When that
opening comes, we must be ready to build a strong, self-perpetuating commons
sector that can’t easily be dismantled when the political wheel turns again.

ready then means getting busy now. We should, first of all, start noticing and
talking about our common wealth. Whenever we see it, we should point to it and
let the world know to whom it belongs. We should do this locally, regionally
and nationally.

we should demand more birthrights and property rights than we have now. Rights
that belong to everyone. Rights built into our operating system. Rights that
protect future generations as well as our own.

Third, we
should imagine and design multiple pieces of the commons sector – that is,
organized forms we want the commons to take (see ‘What’s in the commons sector
below). We should build and test our models wherever possible, starting locally
and working up.

nice about building the new commons sector is that we can do it one piece at a
time. We needn’t shut the economy down or delete the old operating system
before installing a new one. Indeed, we’re not even replacing most of the old
operating system, which is fine as it is. Rather, we’re adding new bits of code
that allow for a gradual and safe transition.

add-ons will curb our current system’s unchecked excesses. What’s also nice,
however, is that not everything will change. Winners in the marketplace will
still earn rewards. Government won’t over-regulate our private lives or
businesses. Nobody’s private property will be expropriated. Markets will remain

In short,
by adding a new commons sector, we can preserve capitalism’s virtues while
mitigating its vices. All Americans will benefit from the health of
corporations and from the health of
nature and our communities.

What’s In The Commons Sector

institutions like these could balance private corporations.

Municipal wi-fi. Cities are starting to build
high-speed wireless networks the way they once built streets. When most
Americans can link their phones, computers and TVs to such networks, we’ll no
longer be hooked to corporate cable, telephone or media companies

Sky trusts. State, regional and federal ‘sky
trusts’ could reduce greenhouse gas emissions, make polluters pay, and divide
much of the income among all citizens, one person, one share.

A spectrum trust. A spectrum or airwaves trust could
reduce the influence of corporations on our democracy. Broadcasters would pay
for their licenses, which they now receive free, with revenue going to political
candidates for the purchase of TV and radio ads.

A global atmosphere trust. A global atmosphere trust would be
governed by a board of trustees and a general membership consisting of all
signatory nations. The trustees would decide, based on peer-reviewed scientific
evidence, where to set yearly global caps on greenhouse gas emissions, and
issue tradable emission permits up to that year’s limit. They would make
decisions by majority vote, with no vetoes.

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