Ben Eltham gives some PR advice to our PM. The tax is fine, he argues, but again the ALP are doing a poor job selling their policies to the Australian public. Ben puts forward a five-point marketing strategy aimed at convincing Australians about the urgency of acting upon climate change. If Labor continue to fail to justify their policies, not only will their popularity continue to dwindle but real action on climate change will stall.
Read Ben’s Five Point Carbon PR Strategy in New Matilda here