Ben Eltham | A Five Point Carbon PR Strategy

Ben Eltham gives some PR advice to our PM. The tax is fine, he argues, but again the ALP are doing a poor job selling their policies to the Australian public. Ben puts forward a five-point marketing strategy aimed at convincing Australians about the urgency of acting upon climate change. If Labor continue to fail to justify their policies, not only will their popularity continue to dwindle but real action on climate change will stall.

Read Ben’s Five Point Carbon PR Strategy in New Matilda here

Blog Comments

[…] The government must quickly announce the rough details of the carbon price. $26 a ton is the price that has been mooted several times, so why not go with that? Greg Combet should be given carte blanche to promise whatever it takes in terms of complementary measures and regional electorate bribes to get Tony Windsor, Rob Oakeshott and the Greens to sign on. Then Labor must mobilise every available remnant support base to rally around the carbon tax proposal. I’ve addressed the media strategy Labor should adopt in a previous article. […]

[…] The government must quickly announce the rough details of the carbon price. $26 a ton is the price that has been mooted several times, so why not go with that? Greg Combet should be given carte blanche to promise whatever it takes in terms of complementary measures and regional electorate bribes to get Tony Windsor, Rob Oakeshott and the Greens to sign on. Then Labor must mobilise every available remnant support base to rally around the carbon tax proposal. I’ve addressed the media strategy Labor should adopt in a previous article. […]

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